Using Events to Understand Users

MP4 | Video: h264, 1920×1080 | Audio: AAC, 48 KHz, 1 Ch | Duration: 47 Minutes | 805 MBGenre: eLearning | Language: English This course explains how successful product managers, designers, and UX professionals use the analytics tool called event tracking to best understand how users interact and behave throughout the entire user journey. While…

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Using Goals to Understand Users

MP4 | Video: h264, 1920×1080 | Audio: AAC, 48 KHz, 1 Ch | Duration: 47 Minutes | 761 MBGenre: eLearning | Language: English Successful product managers use advanced goal setting and tracking techniques inside analytics systems like Google Analytics to best understand how users interact with their products and boost conversions. This course teaches these…

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Using Split Tests to Understand Users

MP4 | Video: h264, 1920×1080 | Audio: AAC, 48 KHz, 1 Ch | Duration: 53 Minutes | 761 MBGenre: eLearning | Language: English Knowledgeable product managers often deploy split tests, such as A/B tests or multivariate tests, to help them understand the impact of the changes they’ve made to their products, websites, and apps. This…

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